The Formula for a Winning Campaign

Katie Harvey and Michael Baselice share their unconventional entrepreneurial journeys, demonstrating how these diverse fields can converge to achieve impactful results.

March 3, 2025

12-1:30 pm – Lunch Included!

Location: LBJSC – 316

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PANELISTS Meet Katie Harvey and Micheal Baselice

KATIE HARVEY

CEO of K Harvey Brand Partners, Harvey contributes her expertise in marketing and communications to transformative projects. With a deep understanding of audience engagement, Harvey helps shape and communicate brand narratives that drive meaningful connections between organizations and their stakeholders.

Katie Harvey headshot
Micheal Baselice headshot

MICHEAL BASELICE

Baselice, Founder of Baselice & Associates, blends data analytics and social science to reveal voter preferences on ballot initiatives. His firm conducts polling to gauge public sentiment, providing insights that shape targeted campaign strategies. He excels at using data to craft compelling narratives that drive political decisions and maximize voter engagement.

Discover The Formula

Together, Baselice and Harvey exemplify the power of integrating data-driven insights with creative storytelling and strategic marketing. This fusion enables campaigns to be both informed and effective, meeting the needs of voters while ensuring messages land where they matter most.