The ability to effectively tell your story significantly enhances your chances of success in the competitive world of entrepreneurship. The strongest brands also remain true to their values, crafting compelling narratives that deeply connect with their audience.
Branding & The Entrepreneurial Mindset: The Winning Campaign
CIE Staff & Director with Lawrence Norman & R.C. Buford
THE STORY, you are your brand.
APRIL 2 3:00-4:30pm
LOCATION: Alkek Teaching Theater
R.C. BUFORD
Meet the CEO of Spurs Sport and Entertainment! The SAN ANTONIO SPURS are a powerhouse franchise not just because of their five NBA championships, but because of their unwavering vision, core values, and relentless entrepreneurial mindset. For the Spurs, every day is "day one." They embody the philosophy of “pounding the rock” and embracing humility with the mantra to “get over yourself.”
LAWRENCE NORMAN
Former GM for Adidas basketball and current faculty/lecturer at Clark University (MA), will present how students can increase their brand value by being better storytellers, presenters and writers. In his unique, engaging way of utilizing a music soundtrack in his lectures, Lawrence will give insight into his experience at ADIDAS and how that brand became one of the world’s leading sports brands.
